Hello There!

I'm Sid Balachandranan independent content writer and social media consultant

And this is my story.

Once upon a time, I was a technology and marketing professional. Although an engineer (academically, of course), I constantly found myself being challenged (my inner voice does make quite fascinating arguments at times) to switch to a more creative field. Clearly, as my resume points out, I paid no heed to this voice. Instead, I decided to put my Engineering (and subsequently, my Masters) degree to some practical use. From managing a flagship retail store for one of the world’s largest telecommunication giants to managing the growth of support services for a leading computing brand, I gained experience across a number of technology industries making sure that I developed transferable skills along the way.

In the spring of 2013, I decided to take a break to fulfil my paternal responsibilities. One fine day, as I sat there plucking chewed up pieces of broccoli from my hair (my then one-year-old son was quite the Olympic projectile food hurler), it finally struck me. I’d always believed that words had superpowers. It was just a case of using them the right way to create momentum and drive change.

So, I started a blog, which over the past five years has developed into a multiple-award-winning website that has consistently been rated amongst the top parenting, humour and lifestyle blogs in India. All of this while jumping over high-rise LEGO towers or convincing my son to eat his vegetables. Evidently, juggling parenting, blogging and content writing has only enhanced my multi-tasking skills.

My unique perspectives and the ability to tell compelling stories in the client’s tone of voice (along with my SEO-driven writing and social media skills, of course) offered me numerous opportunities to create content for some premier FMCG lifestyle and e-commerce brands. I’ve also been published in various online portals and media web outlets. 

 If you’re presently looking for a content writer, copywriter or social media manager, let’s connect. I believe we can do great things together. 

If you would like to check out some of my work, please select the topic on the left to be taken the relevant articles.